01 — Consulting
Strategy that moves organizations forward.
Advisory work built on pattern recognition, rigorous thinking, and a bias toward action.
The Approach
Consulting has been the through-line of my professional life — a practice built over years of working alongside leadership teams on the problems that matter most.
My approach is direct and collaborative. I work best with organizations that are serious about change, willing to challenge their own assumptions, and ready to move.
Services
Strategic Planning
Helping leadership teams define where they're going, why it matters, and how to get there. From vision to roadmap.
Organizational Design
Structuring teams, roles, and decision-making to match the strategy — not the other way around.
Growth & Market Entry
Identifying and capturing new opportunities — new markets, new segments, new business models.
Executive Advisory
A trusted thought partner for senior leaders navigating complexity, transition, or high-stakes decisions.
Experience
Creative and accomplished sales and marketing consultant adept at developing marketing plans, forging strategic relationships, and expanding vertical and horizontal markets. A unique combination of sales and marketing experience, P&L responsibility, database, direct and digital marketing expertise. Also a licensed realtor in Arizona. Strengths include: • Lifetime Value Maximization • Loyalty Program Development / Refreshment • Customer Relationship Management • Partnership Development • Sales Channel Motivation and Management • Digital Marketing • Data Mining • Strategic Business Planning • Product Development, Launch, Positioning • Media Sourcing and Production • Team Leadership, Training, and Mentoring • Financial Modeling / Contract Negotiations Partial Client List: Airlines – Northwest Airlines, USAir, BA, SAS, Swissair, KLM, Ansett, Midwest Express, Asiana Hotels – Holiday Inn, Radisson, Fairmont, Hyatt, Marriott, Westin Car Rental Companies – National, Budget, Avis Credit Cards – Purina, General Motors, MasterCard, Bank of America, MBNA, American Express Retail – Regis, Toys R Us, DSW, Best Buy, Hallmark, Super Valu, TGIFridays, Target, Fox, Disney Manufacturing – 3M, Daikon McQuay, Kao, Airgas, Applied Products, General Mills, Target, Purina Sports – Teams spanning NHL, NBA, MLB, WNBA, MLS, plus PGA and NASCAR LEMKE AND PARTNERS – Minneapolis, MN Owner and Principal, 1992 to Present Consultative services agency specializing in loyalty program development and refreshment, marketing and brand positioning strategies, sales and marketing business plans, channel initiatives and new product launches. Created the concepts, maintained involvement in implementation, built program management teams, and developed program administration standard operating procedures and KPI for marketing initiatives worldwide. Retained to re-engineer loyalty/CRM initiatives and manage agency selection (RFP) process for retailers, manufacturers and service industry companies like Regis, Toys R Us, Kao Worldwide, Polaris, Ethix Health Care, Polaris, Women’s Day, and Minnesota Chamber of Commerce. Recruited to assist in the building of a sports loyalty marketing platform, including integration of disparate ticketing, POS, social media and partner systems. Result is the eFan platform, used by teams across the NHL, MLB, NBA, WNBA, and MLS. Acted as independent consultant for marketing agencies, providing account focus and guidance. Companies include Gage Marketing Group, Lacek Group/Ogilvy, Denali/Olson, Maritz, BI Worldwide and E Group.
Working on something complex?
I take on a small number of engagements each year. If the timing is right, I'd like to hear about it.